Free tools and practical guides for influencing AI visibility.

Test how well AI agents can use your pages, then explore the frameworks behind retrieval, citations, content structure, measurement, and generative-first discoverability.

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Run a live AEO Audit and get a 100-point agent-readiness score, prioritized findings, and implementation assets to make a public page easier for AI systems to discover, parse, and use.

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Interactive guide

The GEO Playbook: From Strings to Meaning

A strategic framework for generative-first discoverability, including search evolution, retrieval mechanics, six operating frameworks, and a downloadable PDF.

Explore the GEO Playbook

GEO fundamentals

What Is GEO?

Learn how Generative Engine Optimization differs from SEO and why visibility tracking is not the same as optimization.

Search foundations

The Evolution of Search

Trace the shift from keywords to entities, context, semantic retrieval, and generative synthesis.

System mechanics

How Generative Engines Work

Understand fan-out searches, grounding, source scoring, stateful sessions, synthesis, and citations.

Content strategy

From Keywords to Knowledge Gaps

Build content around precise questions and evidence gaps instead of keyword repetition.

Audience strategy

States of Awareness and JTBD

Write for a defined reader state, situation, motivation, and desired outcome.

 Content structure

The Atomic Content Model

Structure major sections with a Direct Answer, Proof, and Context.

 Measurement

GEO Measurement

Track citation share, mentions, exact URL rate, source share, representation, and assisted conversion.

Technical GEO

Agent Accessibility

Make content easier for AI agents to discover, fetch, parse, compress, and cite.